Retail investors in Japan are increasing their use of ETFs

Press Release September 14, 2023

Retail investors in Japan are increasing their use of ETFs 

London -- (ETFGI) -- Retail investors in Japan are continuing to increase their use of ETFs. Retail investors are trading and investing in ETFs listed in the United States via on-line brokers platforms in Japan. The ETFs that are being used have been registered for sale in Japan by the US ETFs issuers. Once registered for sale online broker platforms can decide to make the ETFs available on their platforms. These US listed ETFs that are registered for sale in Japan do not have a listing on an exchange in Japan. 

The most active online brokers are SBI, Rakuten Securities, and Monex. auKabucom and Matsui Securities started offering US Listed ETFs in early 2022. Nomura Securities also provides access to US listed ETFs. 

Proshares is one of the most recent US ETF issuers to enter the Japanese market by registering some of their US ETFs for sale in Japan. Global X, First Trust, Invesco, and JP Morgan Asset Management have increased the number of US listed ETFs that are registered for sale in Japan.

Number of US listed ETFs available on online broker platforms in Japan 

Source: Online broker platform websites. Special thanks to Kazu. 

At the end of August, the local ETFs industry in Japan had 289 ETFs, with 311 listings, assets of $504 billion, from 15 providers on listed on 3 exchanges.   Year-to-date in 2023 the assets invested in the ETFs industry in Japan have increased 11.0%, going from $454.03 n at end of 2022 to $503.93 Bn.

At the end of August, the Bank of Japan reported holding ETFs worth $277 billion or 55% of the ETFs assets of ETFs listed in Japan.   The investment in ETFs by the Bank of Japan has made Japan the largest market in the Asia Pacific region.  

The ETFs industry in Asia Pacific (ex-Japan) had 3,078 ETFs, with 3,244 listings, assets are at a new record of $717 Bn, from 250 providers listed on 20 exchanges in 15 countries. Retail use of ETFs in many markets across Asia Pacific ex Japan is low as advisors are often paid inducements to sell mutual funds and other investment products.  

To read the full press release click here

Contact if you have any questions or comments on the press release or ETFGI events, research or consulting services. 

Register now to attend our upcoming ETFGI Global ETFs Insights Summits in person in New York, Hong Kong and Toronto

4th Annual ETFGI Global ETFs Insights Summit - USA, Oct 4th in person in New York city at the Yale Club & Oct 5th Virtual Register Here

4th Annual ETFGI Global ETFs Insights Summit - Asia Pacific, Nov 8th in person in Central, Hong Kong at Centricity & Nov 9th Virtual  Register Here

5th Annual ETFGI Global ETFs Insights Summit - Canada, Nov 29th  in person in Toronto at BLG’s office & Nov 30th Virtual Register Here

Our summits are designed to provide the opportunity for traders, portfolio managers, and advisors at buyside institutional investor and financial advisors to examine how ETFs are being selected, used and traded by institutional investors, financial advisors and by retail investors. Hear about the most current regulatory updates, index and product trends: active, fixed income, ESG, Thematic, bitcoin, crypto, and trading developments that are impacting investors.

It's a unique opportunity for attendees to network, learn about the latest trends and innovations in the ETF market, and engage in meaningful discussions on the key issues shaping the industry. 

  CPD educational credits are offered to buy side institutional investors and financial advisors.
🆓    Free registration for buy side institutional investors and financial advisors
🎧    Cannot attend on the day, register anyway as all sessions are recorded and you will also receive access to session recordings.

If you are interested in sponsoring or speaking at any of our upcoming events or have any questions please contact us and

We look forward to seeing you at our events!
Debbie and Margareta


Deborah Fuhr 
Managing Partner, Founder 
Mobile: +44 777 5823 111 

Connect on:
Deborah Fuhr Twitter | LinkedIn 
ETFGI Twitter | LinkedIn | Website
ETFs Network LinkedIn 
ETF TV Twitter | LinkedIn | Website
Women in ETFs, Board member and founder  
Women in ETFs Twitter | LinkedIn | Website

This message is intended solely for the addressee and may contain confidential information.  If you have received this message in error, please send it back to us, and immediately and permanently delete it. Do not use, copy or disclose the information contained in this message or in any attachment.
ETFGI LLP is a limited liability partnership registered in England and Wales with registered number OC372221. Registered address is 130 Jermyn Street, 6th Floor, St James’s, London SW1Y 4UR. 
ETFGI LLP has taken every reasonable precaution to ensure that any attachment to this e-mail has been swept for viruses. However, we cannot accept liability for any damage sustained as a result of software viruses and would advise that you carry out your own virus checks before opening any attachment.