Kranefuss's Latest Gig: Helping Advisors Sort Through ETFs

Lee Kranefuss launched iShares in 2000, when there were a mere 40 ETFs. Now, there are over 6,000 ETFs globally, according to BlackRock estimates. And while Kranefuss no longer works at iShares, he’s trying to help advisors make sense of the growing choices in the ETF world.