Is Smart Beta Just A Fad?

Data shows that investor appetite for exchange-traded funds and other investment vehicles linked to factor indices is rising, with a steady stream of new money flooding the market. Assets in smart beta ETFs have grown from approximately $150 billion to more than $450 billion over the past five years, according to Morningstar. Yet the entire U.S. ETF market has assets worth well over $2.1 trillion, which means that investors still favor more traditional active- and