ETFGI reports that assets in the U.S. ETF industry reached a record high of US$13.08 trillion at the end of October

Press Release

LONDONNovember 14 2025 ETFGI, a leading independent research and consultancy firm known for its expertise in subscription research, consulting, events, and ETF TV on global ETF trends, announced today that assets in the U.S. ETF industry reached a record US$13.08 trillion at the end of October. During the month, U.S. ETFs gathered net inflows of US$186.19 billion, bringing year-to-date inflows to US$1.14 trillion, according to ETFGI’s October 2025 U.S. ETFs and ETPs industry landscape insights report, part of its annual subscription research service. (All figures in USD unless otherwise noted.)

Highlights

  • Record Assets: U.S. ETF industry assets reached $13.08 trillion at the end of October, surpassing the previous record of $12.70 trillion in September 2025.
  • Strong Growth: Assets have grown 26.4% year-to-date, rising from $10.35 trillion at the end of 2024.
  • Historic Inflows: October saw $186.19 billion in net inflows, the highest monthly inflow on record, beating the previous record of $164.42 billion in November 2024.
  • Year-to-Date Inflows: $1.14 trillion in YTD net inflows marks the highest on record, ahead of $861.35 billion in 2024 and $732.74 billion in 2021.
  • Consistency: This is the 42nd consecutive month of net inflows.

The S&P 500 rose 2.34% in October, bringing its year-to-date gain to 17.52%. Developed markets excluding the U.S. advanced 1.69% in October and are up 29.83% so far in 2025, with Korea (+18.88%) and Luxembourg (+6.71%) leading the monthly gains. Emerging markets climbed 1.71% during October and have gained 24.50% year-to-date, driven by strong performances in Taiwan (+8.60%) and Hungary (+8.41%), according to Deborah Fuhr, managing partner, founder, and owner of ETFGI.

 

Growth in assets in the ETFs industry in the United States as of the end of October

 

 

The ETFs industry in the United States had 4,664 products, assets of US$13.08 Tn, from 439 providers listed on 3 exchanges at the end of October.

iShares remains the largest ETF provider in the U.S. with $3.88 trillion in assets, representing a 29.7% market share. Vanguard ranks second with $3.75 trillion (28.7%), followed by State Street SPDR ETFs at $1.80 trillion (13.7%). Collectively, the top three providers—out of 439—account for 72.1% of total U.S. ETF assets, while the remaining 436 providers each hold less than 7% market share

 In October, U.S. ETFs attracted record net inflows of $186.19 billion. Equity ETFs led with $85.50 billion, bringing year-to-date net inflows to $436.75 billion—surpassing last year’s $400.15 billion at this point. Fixed income ETFs added $32.56 billion in October, pushing YTD net inflows to $206.87 billion, ahead of $161.31 billion in 2024. Commodities ETFs saw $6.04 billion in net inflows, with YTD inflows reaching $45.02 billion versus $3.51 billion last year. Active ETFs gathered $62.19 billion in October, bringing YTD net inflows to $425.41 billion—well above the $239.85 billion recorded in 2024.

Substantial inflows can be attributed to the top 20 ETF‘s by net new assets, which collectively gathered $91.39 Bn in October. Vanguard S&P 500 ETF (VOO US) gathered $17.74 Bn, the largest individual net inflow.

Top 20 ETFs by net new assets October 2025: US

Name

Ticker

Assets
($ Mn)
 Oct-25

NNA
($ Mn)
 YTD-25

NNA
($ Mn)
Oct-25

Vanguard S&P 500 ETF

VOO US

   799,867.35

          103,477.09

        17,739.60

Akre Focus ETF

AKRE US

     10,412.53

            10,815.93

        10,815.93

SPDR S&P 500 ETF Trust

SPY US

   703,081.27

          (21,600.55)

          7,398.15

Invesco QQQ Trust

QQQ US

   410,887.82

            17,031.52

          6,928.60

SPDR Portfolio S&P 500 ETF

SPLG US

     95,792.85

            29,793.47

          6,781.43

JPMorgan BetaBuilders Europe ETF

BBEU US

       8,206.82

             3,647.08

          4,082.13

Vanguard Total Stock Market ETF

VTI US

   559,515.73

            31,311.69

          4,075.74

iShares US Treasury Bond ETF

GOVT US

     33,012.00

             2,583.38

          4,045.85

iShares Bitcoin Trust

IBIT US

     87,858.86

            27,654.05

          3,931.14

SPDR Gold Shares

GLD US

   131,107.28

            18,828.03

          3,666.30

iShares Core U.S. Aggregate Bond ETF

AGG US

   135,596.55

            11,178.50

          3,171.57

Vanguard Total Bond Market ETF

BND US

   142,735.14

            17,034.42

          3,119.31

Vanguard Total International Stock Index Fund ETF

VXUS US

   110,845.11

            14,434.10

          2,410.90

Invesco Nasdaq 100 ETF

QQQM US

     68,784.66

            17,685.25

          2,284.79

JPMorgan Municipal ETF

JMUB US

       6,082.08

             3,967.39

          2,162.50

Vanguard FTSE Developed Markets ETF

VEA US

   183,580.30

            12,473.18

          1,916.89

Vanguard Total International Bond ETF

BNDX US

     72,924.90

             9,866.00

          1,829.63

Vanguard Short-Term Treasury ETF

VGSH US

     24,727.48

             3,534.79

          1,708.27

Vanguard Information Technology ETF

VGT US

   118,968.32

             9,252.68

          1,683.09

iShares 7-10 Year Treasury Bond ETF

IEF US

     40,288.89

             7,391.83

          1,635.71

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The top 10 ETPs by net assets collectively gathered $335.66 Mn during October. Grayscale Ethereum Mini Trust ETF (ETH US) gathered $65.24 Mn, the largest individual net inflow.

Top 10 ETPs by net new assets October 2025: US

Name

Ticker

Assets
($ Mn)

Oct-25

NNA
($ Mn)
YTD-25

NNA
($ Mn)

Oct-25

Grayscale Ethereum Mini Trust ETF

ETH US

       2,856.06

                938.65

              65.24

Grayscale Bitcoin Mini Trust ETF

BTC US

       5,294.56

             1,111.69

              63.97

MicroSectors Gold Miners -3X Inverse Leveraged ETN

GDXD US

          102.67

                190.52

              43.68

United States Copper Index Fund

CPER US

          334.97

                147.02

              41.28

VanEck Merk Gold ETF

OUNZ US

       2,282.31

                390.02

              34.97

ProShares UltraShort Gold

GLL US

            91.44

                  28.36

              27.89

MicroSectors Gold -3X Inverse Leveraged ETN

DULL US

            29.00

                  31.75

              16.83

Teucrium Soybean Fund

SOYB US

            49.75

                  22.04

              14.85

ProShares UltraShort Silver

ZSL US

            42.16

                  42.18

              14.07

MicroSectors US Big Banks Index 3X Leveraged ETN

BNKU US

            26.99

                  19.94

              12.89


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 Investors have tended to invest in Equity ETFs/ETPs during October.

 

Contact deborah.fuhr@etfgi.com if you have any questions or comments on the press release or ETFGI events, research or consulting services.


Register now to attend our 7th Annual ETFGI Global ETFs Insights Summit – Canada on December 9 in Toronto at Borden Ladner Gervais LLP (BLG)’s office!

The day will begin with an opening bell-ringing ceremony with the TMX Group to celebrate 35 years of ETFs in Canada, followed by a full-day of panel discussions featuring industry leaders.

The summit is designed as an educational event to foster deep, insightful discussions on the use, due diligence and selection and best trading practices for ETFs by financial advisors and institutional investors in Canada. Explore how regulatory changes are impacting product development including share classes, Active ETFs, Alternative ETFs, Crypto, digital assets and tokenisation and market structure.

 

SPEAKERS INCLUDE:

  • Greg Benhaim, Executive Vice President of Product and Head of Trading, 3iQ Corp
  • Jean-René Carle-Mossdorf, Head of ETF Product Development, Desjardins
  • Raymond Chan, SVP, Investment Management Division, Ontario Securities Commission
  • Deborah Fuhr, Managing Partner, Founder, ETFGI
  • Valerie Grimba, Director, Head of Global ETF Strategy, RBC Capital Markets
  • Andrea Hallett, Vice President, Portfolio Manager, Mackenzie Investments 
  • Marchello Holditch, Head of Multi-Asset Solutions, BMO Global Asset Management
  • Stephen Hoffman, Managing Director, Exchange Traded Funds, RBC Global Asset Management
  • Pei-Ching Huang, Senior Legal Counsel, Investment Management Division, Ontario Securities Commission
  • Ronald C. Landry, Vice President, Head of Segment Solutions and Canadian ETF Services, CIBC Mellon
  • Jennifer Li, Director, Institutional ETF Sales, CIBC Capital Markets
  • Graham MacKenzie, Managing Director, Exchange Traded Products, TMX Group
  • Breiffni McCormack, Managing Director, Client Solutions, RBC Investor Services
  • Stephen Paglia, Vice President, Investment Management Division, Ontario Securities Commission 
  • Lindsay Patrick, Chief Strategy & Innovation Officer, RBC Capital Markets 
  • Grace Pereira, Partner, Borden Ladner Gervais LLP
  • Jeffrey Sardinha, Senior Vice President - Head of ETF Solutions – Americas, State Street
  • Raline Sexton, Director Digital Asset Business Strategy, MarketVector Indexes
  • Whitney Wakeling, Partner, Investment Management,  Borden Ladner Gervais LLP
  • Hail Yang, Director, iShares Strategy, BlackRock Canada
  • Mary Jane Young, Managing Director, Head of CA ETF Trading, TD Securities

SESSIONS INCLUDE:

  • Bell Ringing Ceremony with TMX Group
  • Trends in the ETFs Industry - ETFGI Research
  • CSA ETF Consultation Update
  • Update on the Canadian ETF Market Landscape
  • How Regulations are Impacting ETFs and Investors
  • How Investors are Using ETFs
  • Fireside Chat – Managing Career Transitions - In Partnership with Women in ETFs
  • Evolving Life Cycle of ETFs
  • The Rise of Alternative Strategies in the ETF Wrapper
  • The Future of the Asset Management and ETFs industry
Don’t miss this opportunity to explore key trends and network with industry leaders driving the future of ETFs. Register now to join us!

📅Event Date: Tuesday, December 9th
Time: Full day event
📍Location: Borden Ladner Gervais’s office in Toronto
🆓Free Registration: For CFA members, buy-side institutional investors, and financial advisors.
  CPD Credits: Earn educational credits
📋View the agenda, speakers, and topics from last year's successful annual ETFGI Global ETFs Insights Summit - Canada - https://rb.gy/rremx7
 

Register your interest in attending our 2026 ETFGI Global ETFs Insights Summits:

ETFGI (www.ETFGI.com) is a leading independent research and consulting firm which has for over 13 years provided subscription research services providing monthly reports covering trends in the global ETFs ecosystem.  Stay ahead of the curve with ETFGI’s trusted, data-driven insights into the global ETF ecosystem — from active and smart beta strategies to crypto, ESG, and institutional usage.” Contact us if you are interested in subscribing to any of our annual research services. Our reports cover the Global ETFs industry which had 15,125 products, with 29,677 listings, assets of $18.81 trillion, from 915 providers on 81 exchanges in 63 countries at the end of September 2025.

ETF TV (www.ETFtv.net) is an on-demand program that highlights newly launched exchange-traded funds, products, and notes, while exploring the most pressing topics shaping the ETF landscape. Each episode brings together leading voices from across the industry—including issuers, investors, benchmark providers, and traders—to discuss the trends and developments influencing the use and management of exchange-traded products.

Every show features insightful interviews with key market participants, offering expert perspectives on the issues that matter most to the ETF community. ETF TV also offers the opportunity to create sponsored episodes, allowing partners to collaborate with us in producing custom content tailored to their brand and messaging.

Contact us if you are interested in sponsoring or speaking at any of our upcoming events, subscribing to our annual research services or sponsoring an episode of ETF TV or have any questions, please contact us deborah.fuhr@etfgi.com and margareta.hricova@etfgi.com.

Contact: 
Deborah Fuhr 
Managing Partner, Founder 
ETFGI 
Mobile: +44 777 5823 111 
Email: deborah.fuhr@etfgi.com 
Web: www.etfgi.com 

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