ETF TV welcomes Ronald Landry of CIBC Mellon to discuss changing investor demographics and impact on ETFs
ETF TV, the premier source for insights into the world of exchange-traded funds (ETFs), issuers, and investments, is pleased to announce its latest episode featuring industry expert Ronald Landry, Vice President, Head of Segment Solutions and Canadian ETF Services at CIBC Mellon, joins Deborah Fuhr on ETF TV to discuss changing investor demographics and impact on ETFs.
Changing Investor Demographics and Impact on ETFs
Ron Landry highlighted a significant shift in investor demographics, noting that younger generations are increasingly entering the investment market through ETFs, unlike their parents or grandparents who preferred mutual funds. Despite this trend, ETFs are now popular across all age groups. Landry emphasized the importance for ETF providers to tailor their engagement strategies to resonate with different generational investors. For example, younger investors are more engaged through platforms like Reddit, while older generations prefer traditional methods. Successful engagement requires meeting investors where they are and effectively communicating the message.
Outlook for 2025
Landry expressed optimism for the ETF market in 2025, marking the 35th anniversary of ETFs, which were first launched in Canada. The year has started strong with $16 billion in inflows, nearly $6 billion more than the same period last year. He anticipates a great year for ETFs, despite some challenges faced by smaller ETF issuers in distribution. These issuers are shifting towards direct-to-investor models. Notably, over 80% of the flows are directed to the top ten issuers in Canada. ETFs have grown remarkably, from 6% of investment fund assets in 2014 to 20% last year. Landry projects that ETFs could constitute 50% of investment fund assets in Canada within the next seven to ten years, driven by lower costs and better product access.
Overall, the Canadian ETF market continues to evolve with innovative products tailored to highlighting the changing demographics of investors, the growing popularity of ETFs, and the optimistic outlook for the ETF market in 2025.
This episode provides valuable insights into the current trends in the ETFs industry in Canada.
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The episode was sponsored by CIBC Mellon. For further information go to cibcmellon.com
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